Hi, welcome to the Cre8 Field Journal. Cre8 is a new conference that focuses on AI product design innovation. I have been continuously researching and talking with AI innovators over the past few years to understand novel use cases, capabilities, tools, methods, and more related to AI powered experience design. I decided to start sharing the results of this research, and the resulting conversations with leaders in the field, in the form of field journal entries, like an anthropologist notebook of sorts.

I think AI will become as pervasive as computing itself, leading to an inflection point in human evolution. But it won’t necessarily be a positive change for all humans. Just like factories benefitted their owners and the customers of the mass-produced products, they also historically led to a miserable existence for many of the people working in them. AI could be worse, possibly leading to a new global extinction event. More insidious is the likelihood that people with resources motivated by greed will use AI to trap other people using their needs and behaviors to give them what they want while also causing them to engage in behaviors that will be destructive to their quality of life.

My hope is that this field journal will shine a light on pro-human AI product innovations, and by doing that, will give designers, researchers, developers, entrepreneurs and many others a spark of awareness of positive use cases, which will then replicate and spread in a positive virtuous cycle.

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